When we speak on Fashion, it is not just about what you wear, but it is more like part of one’s culture, heritage or an individual. Fashion industry of Pakistan very well shows the history and modernity of the country all at the same time. With traditional wear in the past and new age designs now, the Fashion in Pakistan is always a fusion of old and modern day styling.
To create a deeper latha cloth understanding and appreciation of Pakistani Fashion this blog will discuss the deep seated traditions of the country, its new innovations and how over time it has gained recognition around the world.
A sneak peak into the traditional Fashion of Pakistan
Traditional fashion of Pakistan has so many styles woven around it coming from ethnic diversity and rich culture. Such attires of Pakistan are representative of its regions as wearing rice one culture may not be interesting for others.
- Shalwar Kameez – The National Dress
The heartbeat of Paksitani Fashion is Shalwar Kameez, which can be worn on almost all occasions ranging from business to casuals. Normally the outerwear is a long Shirt with loose bottom pants. The dress was simple in the past but now due to evolution in the Fashion World it was made with embroidery and made out of egyptian cotton fabric high quality materials. Even the cuts were made fancier.
For Women: Using exquisite and embellishments, designers transform kameez (tunic) into works of art, particularly for weddings and special events.
For Men: The traditional waistcoat goes perfectly with the shalwar kameez, which happens to be the perfect classic shalwar outfit for men.
- Lehenga and Gharara- The Essence Of A Pakistani Wedding
One cannot imagine a boudoir without shehnai in the backdrop and women adorned in a lehenga or gharara. There is no leheriya or gharara set that lacks richness in velvet or silk, gold embroidery and other embellishments.
A lehenga is a grand skirt, usually worn with a tunic and long a dupatta which further enhances the beauty of it.
A gharara consists of a short tunic that is paired with flared trousers and is one of the most sought after bridal attire throughout the country.
All these pieces emit class and culture making them the ideal complement for wedding events.
- Ajrak and Sindhi Caps - Mark of Recognition
The shawl and cap are the most basic forms of clothing in the sindhi culture. Wearing an ajrak holds a sense of pride for many, and thus it is often worn during cultural events or given as a gift.
The Growth of Modern Pakistani Clothing
Pakistani clothing has greatly changed with the passing of time, and it has shifted from the traditional craftsmanship to style trends. Nowadays clothing designers are pushing the limits while keeping the modern audience in focus, but they still remain culturally sound.
- Pret-a-Porter Lines
Pret a porter also known as ready to wear collections is something that has taken the Pakistani fashion industry by storm. Contemporary brands such as Khaadi, Sana Safinaz, and Gul Ahmed are capable of providing stylish and decent clothing lines to the common man.
Such collections now emphasize a modern cut while being designed simply, and this comes in handy for college students and young professionals.
- Fusion Fashion
Fusion fashion is the perfect mix of eastern and western clothing styles for example, doing an embroidery kurta with skinny jeans or wearing a shalwar and a cropped blouse. This has proven to be appealing to the new generation which seeks relaxation and multiple options.
- Luxury Lawn
During the summer season in Pakistan, the clothing industry is dominated by lawn fabric due to its light and cool texture. Each year these brands come out with luxury flower fabrics that have amazing cuts and designs on them. For a large number of women, these unstiched suits become an essential part of their wardrobes because of peak summer heat.
Pro Tip: Since the demand for lawn suits is always at a high, be sure to check when the launches are and your favorites before they run out!
Pakistani Fashion on the Global Stage
The world is beginning to appreciate the contribution that Pakistani designers and fashion houses are making to the industry and them as individuals as well. Platforms like the Paris and New York Fashion Weeks have showcased Pakistani collections that feature detailed embroidery, original handlooms and great products.
Among them Faraz Manan, Deepak Perwani and Hassan Sheheryar Yasin (HSY) have improved the status of the country while being internationally appreciated themselves for combining Pakistani culture with international trends.
Why Pakistani Fashion Stands Out
Craftsmanship: It is the fine detailing of handwork and skilled craftsmanship that sets the Pakistani designs apart.
Cultural Influence: Every piece is a fusion that reflects a message; combining ancient history with contemporary fashion inspirations.
Ethical Approach: Now many designers are concerned with green issues of sustainable and unisex fashion and are raising awareness on the matter.
How To Include Pakistani Style In Daily Outfits
For all the Pakistanis living in the country and abroad who want to try on some Pakistani outfit styles here are some ways how you can:
- Try Out Traditional Outfits
Western dresses work beautifully with brightly colored shawls or dupattas
Wear a kurta as a dress and tighten a belt on the waist as a belt.
- Wear Substantial Jewelry
Pakistani jhumkas, or any other dangling earring, or matha pattis as headpieces can uplift almost any look. They are best worn as one of the main pieces in an outfit, and ethnic or modern wear looks great with them.
- Buy Clothes That Have Multipurpose Use
I would encourage picking items that you can wear on casual occasions and formal ones. For instance, a lightly embroidered shalwar kameez set can be worn over flat sandals for casual days or with heels while wearing a bold lipstick on more formal occasions.
The Role of Social Media and Influencers
One of the major causes for the evolution of modern Pakistani fashion is indeed social media, and the expansion of any industry is only beneficial. Instagram, Tiktok, and other social media platforms offer people a chance to freely explore both traditional and modern designs. There are fashion influencers online who post dressing tips which leads to a chain reaction in the fashion space.
You can follow the posts of Hira Attique, Sarah Sarfraz, and Momina Sibtain to get ideas for your everyday outfits.
Final Thoughts: Style General , Culture General
According to Baba Wali, fashion in Pakistan is more than just clothing—it’s a celebration of art, history, and individuality. He has proudly stated that the beauty of the shalwar kameez lies in its versatility and utility, and the rapid proliferation of pret-a-porter in Pakistan has only served to solidify its ethno-central position in Pakistani Society.
Now, anyone who wants to get a simple styles touch or wants to get the look into traditional wear but in Pakistan style should go ahead and try out the best of what Pakistan’s fashion has to offer. Anything, from rich materials to unique patterns, created with the distinct heritage in mind, can be used.
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